MARKETING STRATEGIES
Publicity and Public Relations

Poster campaigns (2250 posters in various sizes) in Zurich-City, Greater Area of Zurich, Winterthur, Lucerne, Zug,
Region of Lake Constance

Distribution of 87'500 flyers in: Zurich-City, Greater-Area of Zurich, Winterthur, Lucerne, Zug, Region of Lake Constance

Invitations by letter post to 5000 selected VIP-addresses

Personal invitations by e-mail to 15'000 selected addresses (VIP's, trade visitors, banks, galleries, museums, universities)

Internet Promotion (news campaign, banner ads, calendars, etc.)

Media support with regularly updated press releases (Swiss news services SDA/newsaktuell and BBIFA Press-services)

> PUBLICITY- AND MEDIA-PARTNER

They are left to the free choice of the organizer.

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